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I was reading the back of the packets of Monster Munch for the nutrition info (as you do) and noticed the suggestions....
On the Roast Beef Ones:
Nibble the sides or stick your tongue through the hole and let it melt in all its meaty glory
The Pickled Onion ones were similar:
Nibble the sides or stick your tongue through the hole and let it melt in all its vinegary glory
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For my sins, I had two bags of each