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The Dilution of Language:- 'Thick Bleach' Gets a New Name!!

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru

The term "thick bleach" is now being phased out in favour of "Bleach Concentrate."

The word "thick" has taken on a derogative connotation, and manufacturers have opted for a more neutral and descriptive label.

This change aims to avoid any potential offence and ensure the product's messaging is clear and respectful.

By renaming, manufacturers aim to demonstrate their commitment to adapting to evolving language norms and prioritising customer sensitivity...

What an insane and pathetic world... Domestos Concentrate now kills 99.9% of all known sanity! 😡

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By *issy crystalTV/TS
1 week ago

Hook

Ssshhhhh, it's concentrating.....

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By *oose1Man
1 week ago

doncaster

Bleach concentrate sounds better,

You don’t get thick orange juice lol

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By *ara JevoTV/TS
1 week ago

Bristol East

is there is such a thing as thick bleach - and by that I assume Domestos or summat - what is thin bleach?

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By *impleCockFun69Man
1 week ago

halifax

Bleach is bleach. Typically 9% sodium hypochlorite for domestic use. Doesn’t really matter on the viscosity. It all does the same job.

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru


"Bleach concentrate sounds better,

You don’t get thick orange juice lol "

Good point! Important not to offend sensitive oranges! lol

🍊🍊🍊

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By *vmarisaTV/TS
1 week ago

Motherwell

Didn't Domestos have to change their advertising claim that it " Kills all known germs dead " to actually "it's er 99% of germs". Sounds to me like they are having a crisis of confidence, again! Mx🌹

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By *issy crystalTV/TS
1 week ago

Hook

I think 'thick' is a marketing thing, used to imply it will thickly coat your waste pipes and continue doing the job after several flushes.

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By *ndy 9999Man
1 week ago

Birmingham

Good God..did a bottle of Domestos take forward a court case as it was offended by the word "thick"...whats the world coming to???

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru


"Good God..did a bottle of Domestos take forward a court case as it was offended by the word "thick"...whats the world coming to???"

Claude Louis Berthollet will be spinning in his grave!...

Thick Bleach R-I-P

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By *ara JevoTV/TS
1 week ago

Bristol East


"I think 'thick' is a marketing thing, used to imply it will thickly coat your waste pipes and continue doing the job after several flushes."

sounds more like an STI treatment at the clinic

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By *issy crystalTV/TS
1 week ago

Hook

Works wonders for all pipes 🤣

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By *ammy aka SammyTV/TS
1 week ago

Bedford


"Bleach concentrate sounds better,

You don’t get thick orange juice lol

Good point! Important not to offend sensitive oranges! lol

🍊🍊🍊"

you do get it with bits in though xx

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By *luggableMan
1 week ago

Wymondham

Trades Descriptions Act - it's no more concentrated than thin/skinny/svelte bleach. Just contains a thickening agent.

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By *im125Man
1 week ago

Perth

Well first of all Sara, yes there is thick and cheap thin bleach!But that aside when I think of "thick" bleach I think of "The Donald" and I can't think why

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By *tar33Man
1 week ago

North London (outer)


"Bleach is bleach. Typically 9% sodium hypochlorite for domestic use. Doesn’t really matter on the viscosity. It all does the same job. "

The viscosity is important. If you squirt thick bleach around the toilet rim it coats the sides and stays put for longer.

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By *tar33Man
1 week ago

North London (outer)

Describing someone as thick has a different meaning in the SA as it does here.

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By *ecentchapMan
1 week ago

Telford

So how about Richmond Thick Sausages?

Richmond Tumescent Sausages doesn't work......

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By *oosterladMan
1 week ago

ipswich

I thought bleach applied to the hair made the wearer thicker by rotting their brain?

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By *im125Man
1 week ago

Perth


"So how about Richmond Thick Sausages?

Richmond Tumescent Sausages doesn't work......"

Aren't they Irish sausages? Just saying

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By *ountainMan
1 week ago

ipswich

Thick bleach sticks to surfaces. And I think its stronger. Can be diluted for floors.

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By *eefandfurMan
1 week ago

Edinburgh


"Trades Descriptions Act - it's no more concentrated than thin/skinny/svelte bleach. Just contains a thickening agent."

Yes this. I'd be expecting "concentrated" to have more of the active ingredient so I could use less. Sounds like some advertising deceit.

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By *eefandfurMan
1 week ago

Edinburgh


"So how about Richmond Thick Sausages?

Richmond Tumescent Sausages doesn't work......"

Girthy

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By *oosterladMan
1 week ago

ipswich


"Trades Descriptions Act - it's no more concentrated than thin/skinny/svelte bleach. Just contains a thickening agent.

Yes this. I'd be expecting "concentrated" to have more of the active ingredient so I could use less. Sounds like some advertising deceit. "

A bit like shops selling ready to use screenwash for the same price as ordinary screenwash you add water to that goes ten times further.

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By *awihMan
1 week ago

Aldershot


"is there is such a thing as thick bleach - and by that I assume Domestos or summat - what is thin bleach?"

Yes you get both thick and thin bleach. Google “thin bleach” to find it - no point trying to post a URL as this is no allowed here.

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By *awihMan
1 week ago

Aldershot


"Bleach is bleach. Typically 9% sodium hypochlorite for domestic use. Doesn’t really matter on the viscosity. It all does the same job. "

The viscosity does matter if you are cleaning the bowl of the toilet - more viscose won’t run off the surface as quickly.

Thick bleach contains a gelling agent to help it stick when cleaning toilets. Thin bleach is intended for cleaning flat surfaces e.g. floor, work tops etc.

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By *irralblokeMan
1 week ago

wallasey

Surely thick people wouldn't take offence anyway?

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By *annydodgerMan
1 week ago

Stowmarket

Does this mean, that my favourite marmalade, is no longer thick cut?

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By *oosterladMan
1 week ago

ipswich


"Does this mean, that my favourite marmalade, is no longer thick cut?"

It's thin shred from now on.

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By *ockguy2Man
1 week ago

Stoke

Will Hovis change to ‘Concentrated sliced bread ‘

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By *ecentchapMan
1 week ago

Telford


"So how about Richmond Thick Sausages?

Richmond Tumescent Sausages doesn't work......

Aren't they Irish sausages? Just saying "

I didn't have the courage to say that...!

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By *andomguy321Man
1 week ago

reading


"Surely thick people wouldn't take offence anyway?"

But other people might take offence on behalf of thickies.

I'm convinced that Jif became a far less effective product as soon as they rebranded the stuff to Cif.

Colgate Max White toothpaste will be next to go .... The rot set in when they banned the smiley Robinsons Jam caricature whose generic name escapes me at present.

Can you still get Camp Coffee? Nothing used to evoke the comforting majesty of the old British Raj than a steaming cup of that chicory-infused Scottish beverage.

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru


"Surely thick people wouldn't take offence anyway?"

They may be offended if they were called "concentrated" though? 🤔

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru


"Surely thick people wouldn't take offence anyway?

But other people might take offence on behalf of thickies.

I'm convinced that Jif became a far less effective product as soon as they rebranded the stuff to Cif.

Colgate Max White toothpaste will be next to go .... The rot set in when they banned the smiley Robinsons Jam caricature whose generic name escapes me at present.

Can you still get Camp Coffee? Nothing used to evoke the comforting majesty of the old British Raj than a steaming cup of that chicory-infused Scottish beverage.

"

I think Camp Coffee with added Chicory is still available in the shops Randomguy, although apparently, the Schwartz brand owners of McCormick UK Ltd, the Paisley-based makers of Camp Coffee, are currently exploring new names as part of a potential rebranding effort.

According to an unnamed source, "Cairn Coffee" and "Calluna Coffee" are among the contenders.

This wouldn't be the brand's first major change, given its history of adaptations since its inception in 1885 by Paterson & Sons Ltd in Glasgow. Now under McCormick UK Ltd's oversight, Camp Coffee has remained a beloved staple. Is there no end to this sheer pc madness I wonder? 😡

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By *irralblokeMan
1 week ago

wallasey


"Surely thick people wouldn't take offence anyway?

But other people might take offence on behalf of thickies.

I'm convinced that Jif became a far less effective product as soon as they rebranded the stuff to Cif.

Colgate Max White toothpaste will be next to go .... The rot set in when they banned the smiley Robinsons Jam caricature whose generic name escapes me at present.

Can you still get Camp Coffee? Nothing used to evoke the comforting majesty of the old British Raj than a steaming cup of that chicory-infused Scottish beverage.

"

Camp coffee has had its name changed, its now called 'takes it up the backside coffee'

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru


"Surely thick people wouldn't take offence anyway?

But other people might take offence on behalf of thickies.

I'm convinced that Jif became a far less effective product as soon as they rebranded the stuff to Cif.

Colgate Max White toothpaste will be next to go .... The rot set in when they banned the smiley Robinsons Jam caricature whose generic name escapes me at present.

Can you still get Camp Coffee? Nothing used to evoke the comforting majesty of the old British Raj than a steaming cup of that chicory-infused Scottish beverage.

Camp coffee has had its name changed, its now called 'takes it up the backside coffee'"

Indeed Wirralbloke... "Up the Khyber Coffee" has a certain ring...lol 😁....Although those posh Wirral ladies who lunch could well object don't you think??.. Butt fck em eh? 😅

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By *MortMan
1 week ago

North Yorkshire

Oh but what about orange with "bits" in. No doubt some knob head will be offended by that, at some point.

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By *tar33Man
1 week ago

North London (outer)


"Oh but what about orange with "bits" in. No doubt some knob head will be offended by that, at some point. "

Tony Soprano liked his orange juice with bits in it, but not too many bits. Don't fuck around with Tony.

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By *attersbyMan
1 week ago

cotswold

Surprising really as half the nation don’t seem to speak English !

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By *atthew500Man
1 week ago

east yorks/hull

Well! What am i to do with my ‘cock concentrate’? Doesnt have the same ring to it does it! Ah well, thats progress i auppose!

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By *ucker4you80Man
1 week ago

Calne

How exactly has this impacted on your life? We need one of those "show me on the diagram where the word has hurt you". Grow up.

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By *ichey6Man
1 week ago

aberdeen


"Oh but what about orange with "bits" in. No doubt some knob head will be offended by that, at some point.

Tony Soprano liked his orange juice with bits in it, but not too many bits. Don't fuck around with Tony."

....

...

...

...

Kind to ducks though!😅🥳

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By *evanian OP   Man
1 week ago

Tegeingl, Gogledd Cymru

Oooh!! My good Lord!!!... I don't believe it!! Whatever next??... In today's broadsheet:-

Following the reports about "Thick Bleach" and "Camp Coffee" renaming, another article has popped up implying that the words "gullible" and "gullibility" are under review by the OED (Oxford English Dictionary).

Apparently, they're working with Webster's Dictionary to decide if they're still words that are suitable for inclusion in their next editions as they could be construed as being offensive to the coastal avian community!!

Can this be true? How absurd and totally incredible!! It's just another insane example of how urban myths can spread, and how we are being forced to keep up with the changing landscape of language, together with the importance of protecting the innocent and those who are so easily led up the garden path.

I wonder if perhaps we should all exercise the caveat!

Pffft!...Ah well! Now to tackle the crossword before coffee.

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By *ucker4you80Man
1 week ago

Calne


"Oooh!! My good Lord!!!... I don't believe it!! Whatever next??... In today's broadsheet:-

Following the reports about "Thick Bleach" and "Camp Coffee" renaming, another article has popped up implying that the words "gullible" and "gullibility" are under review by the OED (Oxford English Dictionary).

Apparently, they're working with Webster's Dictionary to decide if they're still words that are suitable for inclusion in their next editions as they could be construed as being offensive to the coastal avian community!!

Can this be true? How absurd and totally incredible!! It's just another insane example of how urban myths can spread, and how we are being forced to keep up with the changing landscape of language, together with the importance of protecting the innocent and those who are so easily led up the garden path.

I wonder if perhaps we should all exercise the caveat!

Pffft!...Ah well! Now to tackle the crossword before coffee."

Again, how does this impact you?

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By *ichey6Man
1 week ago

aberdeen

The gullibillies think greatness is just around the corner.

Stoopids with season tickets.

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By *luggableMan
1 week ago

Wymondham

[Removed by poster at 10/06/25 10:49:44]

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By *luggableMan
1 week ago

Wymondham

"Oooh!! My good Lord!!!... I don't believe it!! Whatever next??... In today's broadsheet:-

Following the reports about "Thick Bleach" and "Camp Coffee" renaming, another article has popped up implying that the words "gullible" and "gullibility" are under review by the OED (Oxford English Dictionary).

Apparently, they're working with Webster's Dictionary to decide if they're still words that are suitable for inclusion in their next editions as they could be construed as being offensive to the coastal avian community!!

Can this be true? How absurd and totally incredible!! It's just another insane example of how urban myths can spread, and how we are being forced to keep up with the changing landscape of language, together with the importance of protecting the innocent and those who are so easily led up the garden path.

I wonder if perhaps we should all exercise the caveat!

Pffft!...Ah well! Now to tackle the crossword before coffee."

The thing that really worries me about that is that the OED -the UK standard - is "working with Webster's" - the US standard. Hasn't English English been debased enough by transatlantic contamination?

More fucking diversity, I suppose.

Off to count my collection of Robertsons' enamel brooches...

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